Last updated on 2016-03-08

The Free Money Finance blog posted and interesting piece on how we don’t know how to calculate the best discount when offered with a choice of getting more of a product or getting the product for less (full post here).

If you are given a 20% discount on a product or a 20% increase in quantity, which would you take? Research shows that most people would say there is no difference. But let’s do the math: If you have a \$10 product and get a 20% discount, the unit price is now \$8. Now if you get a 20% extra, you have 1.2 products for \$10, which means the unit price is \$8.33. That is about 4.1% more expensive!

This mistake is IMHO also done by investors everywhere: if you had a stock that yesterday went down 5% and today went up 5%, it went back to its original price, right? wrong! if a stock was \$100 yesterday and went down 5% it now costs \$95. Now it goes up 5% (of \$95, which is \$4.75) and now costs \$99.75. Small but real difference. And if your stock went down 50% it doesn’t have to go up 50% to go back to its original value… It has to rise 100% of its current value.

And that is a very big difference.

Published inInvest

## Be First to Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.